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In this year's first edition, we feature a hero of the Online & PR sector. On our quest for the right person, we met Leroy Aznam: a young man with passion and ambition for his field.
In 2007 Leroy embarked on a new adventure. He swapped the eastern Netherlands for the capital city, where he became acquainted with the world of PR. After an internship at a communications & PR firm, he threw himself into the online world, which was then emerging rapidly.
He soon acquired a taste for it and created his own blog: CommesDesLeroi. His blog was a great success in the men's fashion/lifestyle segment, leading to his decision to go 100% freelance and develop his blog further. He left behind a permanent post as communications manager at a clothing brand and launched into a new adventure. He soon set up his own PR firm: Ivy Lee. By now, Ivy Lee has two establishments, and Leroy works for various national and international fashion brands.
A feel for trends, fashion and lifestyle seems to be second nature. He draws his inspiration from travelling, walking around the streets and selling on what he finds appealing. He does it all based on a gut feeling. It often turns out that something he bought becomes a trend later on
“It often turns out that something I bought becomes a trend later on.”
If we are talking about setting the bar high, thinking in terms of opportunities and showing courage, then we are talking about Leroy. His friendly and entrepreneurial personality makes him popular with everyone, and that in turn no doubt opens many a door. We are happy to open our doors to this young and entrepreneurial talent by offering him a forum in the Prepare for Glory column.